Have you ever heard of clean beauty ?
This term emerged as a movement in which people began to question what's in their products. It's based on sustainable consumption with cruelty-free formulas , free from silicones, parabens, oils, and sulfates.
It seeks to promote awareness about the products each person consumes and the impact they can have on the skin and its life cycle. This is achieved by learning to read product labels, researching their certifications, and making proposals to help the planet with their quality standards.
What does Clean mean?
That it's safe for people and the planet. Clean means that a cosmetic product should consider human and environmental health, using a non-toxic base and natural ingredients to achieve active results. Just as clean eating rejects the idea of processed foods and focuses on nutritious plant-based products that provide all the vitamins and antioxidants necessary for a healthy immune and digestive system, the same goes for clean skincare.
Why follow this trend?
- They contain proven natural ingredients : By eliminating ingredients that are harmful to health, they are replaced by natural and organic components and active ingredients that are not modified or chemically created, but are found directly in nature, making them more tolerant to the skin.
- It is safe for the skin : since it comes from nature and is chemical-free, it tends to be less damaging to the skin and helps keep it healthy.
- It's cruelty-free : the products that are part of the "clean" cosmetics are completely vegan, meaning they don't contain any animal ingredients and are not tested on animals.
- It's environmentally friendly : in addition to respecting the animal world, it also respects the planet in general. Production and distribution processes are designed to minimize environmental impact, save energy, and reduce the carbon footprint.
